Divyaraj.

Leading social media strategy and content execution for 5+ brands under Credes Techlabs (Giffy, Aspire, HashLite, Sattvik Certifications, Shift, HighRocks, Scuff, Shelf). Managing end-to-end content calendars across Instagram, LinkedIn, Meta, and X. Monitoring content creation pipelines and ensuring brand consistency while engineering client web storefronts from identity to responsive code.

Led content operations for Aspire, scaling visual authority within the founder and investor ecosystem. Engineered a high-retention production loop to scale platform output and translated complex startup/incubator initiatives into high-impact editorial assets across LinkedIn, X, and Meta.

Built and scaled Giffy's social media presence from the ground up. Developed high-converting content strategies, editorial calendars, short-form video ads, and static visual assets across Instagram and Meta to drive organic audience growth.

Managed social media strategy and content execution for HashLite. Produced platform-specific content optimized for developer engagement, coordinated content release timelines, and enforced brand visual consistency across tech communities.

Spearheaded the end-to-end social media strategy and digital content production for SATCON 2026, a premier global conclave. Managed brand footprints across Instagram, LinkedIn, and Meta, producing event reels, carousels, and promotional graphics that drove event awareness.

Handled Local SEO, Google My Business optimization, and Meta Ads campaigns. Served as lead videographer and video editor, delivering end-to-end commercial video assets and promotional content from shoot to final edit.

Contributed to national-level esports operations and broadcast production. Provided video editing and graphic design support for event livestreams (BGMI National Grind & FreeFire National Grind) and promotional campaigns reaching pan-India audiences.

Built the company's social media presence from the ground up. Directed graphic design and content writing teams to establish a cohesive digital brand identity. Managed end-to-end content calendars, performance analytics, and established brand voice across all platforms.

Built and managed the organization's digital community from scratch. Produced video content, managed talent rosters, and coordinated league operations for regional esports tournaments and gaming festivals.