JUNE 2026 — PRESENT · BRAND GUIDELINES & SMM
Aspire Brand Identity & SMM
Designed a new minimal brand identity and currently managing the complete social media presence and electronic direct mail campaigns for Aspire. Project running since June 2026.
Brand Details
ASPIRE Campaign
Custom Identity · Social SMM · EDM Campaigns
Designed & Managed by Divyaraj Chauhan
Designed & Managed by Divyaraj Chauhan
Services Delivered
What I Did for Aspire
Competitor Analysis & Strategy
Conducted comprehensive analysis of key competitors to identify target audience behaviors and industry gaps. Built a specialized content pipeline for Aspire's multi-platform rollout.
Identity & Brand Guidelines
Designed a modern, minimal brand identity system for Aspire, establishing visual guidelines, fonts, colors, and asset guidelines for high-impact presence.
Social Media Management
Active day-to-day management of Instagram, Facebook, LinkedIn, and X — delivering distinct, platform-specific content and captions tailored to every channel's demographic.
Custom EDM Campaigns
Engineered custom Electronic Direct Mailers (EDM) for subscriber communications, ensuring seamless delivery, modern typography, and high click-through rates.
Bespoke Copywriting
Drafted all caption copy, messaging, brand narratives, and direct-response email marketing scripts, tailoring tone of voice to fit each specific channel.
Client & Vendor Management
Handled end-to-end communication with the client while directing a team of graphic designers and video editors for asset creation and schedule fulfillment.
Instagram Content Feed
A curated aesthetic showcasing custom graphics, interactive reels, and clean layouts that align with Aspire's brand identity.
