The Brief & Strategy
Giffy — India's hyperlocal home services network — came to Credes Techlabs with zero social media presence. The mandate was clear: build the brand from scratch, establish a consistent visual identity across all platforms, and drive early user awareness ahead of their app launch.
My approach centered on warmth and trust — two values critical for a home services brand. Using Giffy's signature amber palette and their giraffe mascot, I crafted a content system that felt playful yet professional. Every post, caption, and reel was designed to tell a story: your home deserves care.
Content Deliverables & Execution
I developed a comprehensive content calendar covering Instagram and Facebook, producing styled graphics, reels, and carousels. Each piece was built around Giffy's visual DNA — amber yellows, the cartoon giraffe character, and conversational copy that connected with Indian households.
The Instagram grid was designed to work as a cohesive visual story — each post standalone yet part of a unified aesthetic. The LinkedIn feed focused on a professional B2B angle, highlighting the franchise opportunity and Giffy's hyperlocal service model.
Results & Impact
In just one month (Oct–Nov 2025), Instagram content interactions surged 946.7%, profile visits jumped 504.8%, and reach grew by 800% — all organically. On Facebook, page views rose 507.7%. These numbers reflect a brand that went from invisible to consistently discoverable within weeks of strategic content deployment.
The AI Reel — produced using Giffy's actual costumes with the founder as the AI-generated protagonist — became the brand's most-watched content piece, demonstrating how creative AI integration can generate buzz even for a pre-launch startup.
